CLIENT NEWS: GloPos Announces Technology That Makes All Mobile Phones Location Aware

PrintGloPos today announced its software-only positioning technology that makes all mobile phones location aware — outdoors, indoors, and even underground.

GloPos Technology requires only a cellular network to make all mobile phones location aware. No additional hardware like GPS or W-LAN is required on a mobile device for achieving accurate positioning.

“By making all phones location aware, GloPos Technology is set to revolutionize the indoor positioning and social location market, including mobile search and personalized mobile advertising. This will massively expand the positioning market,” said Mikael Vainio, CEO. “GloPos is a superior solution versus W-LAN and GPS-based indoor positioning applications which today serve less than 20 percent of the total yearly 1.3 billion unit mobile device market,” Vainio added.

GloPos’ patent-pending, self-learning algorithms calculate an accurate position fix to within 1-40 meters even in places where no W-LAN access points are available or no GPS can be used (i.e. in shopping malls, subways, underground parking, airports, sports arenas, and exhibition centers). GloPos works wherever cellular network coverage is available.

GloPos Technology does not consume any extra battery life while operating as cell information is already being used to stay connected. GloPos enables longer device usage versus GPS and W-LAN, allowing battery power to be used for more advanced applications and driving more powerful processors.

GloPos co-founders have over 20 years combined mobile experience with Nokia and Ericsson. CEO Mikael Vainio brings to GloPos more than a decade of executive experience with Nokia and Ericsson. Before joining GloPos he served in Ericsson Middle East HQ as Vice President Strategy, Marketing and Communications. Vice-President Alexander Le Bell has held executive positions with leading mobile and technology companies, including Ericsson, Nokia and Philips. He was Ericsson’s Director for Strategy and Business Intelligence for the Middle East. Prior to that he served in Nokia Multimedia, managing the operator business in Central Europe with some of the largest operators in the world, including T-Mobile, Vodafone and O2-Telefonica.

For more information visit: http://glopos.com.

About GloPos

GloPos was founded in 2009 to bring its new and innovative indoor positioning technology to the mobile consumer marketplace. GloPos is a technology spin-off company of 4TS Corporation, an innovative Finland-based company that develops location- and sensor-based technologies and solutions.

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Ted Kennedy Video Tribute

Embedded video from CNN Video

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New PR Hires Must Know Social Media

dv631010Public relations professionals are taking the lead in managing the organization’s use of social media communications channels, and social media skills are nearly as important as traditional media relations skills when searching for and hiring public relations professionals, according to a new study, The 2009 Digital Readiness Report .

Among the key insights from the study are:

  • When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
  • Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
  • When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
  • Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
  • Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
  • Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
  • Most organizations are considering hiring social media specialists.

The 2009 Digital Readiness Report  “Essential Online Public Relations and Marketing Skills” is available for download free at http://www.ipressroom.com/readiness (registration is required).

Social Media Skills Influence Hiring Decisions

Survey data also suggest that public relations and marketing professionals without new media and social media communications skills cannot, and will not, satisfy the requirements of today’s hiring decision makers.

The research also suggest a potential gap in online communications strategy  at most organizations, since the channels with the greatest reach and adoption levels — email and search engine optimization — do not appear to be the most important channels in practice.

In addition, organizations do not appear to be as intent on leveraging the trust advantage of their own websites over social networking services to promote their company line. Instead, organizations say they’re more focused on getting the word out than on using new media and social media channels to attract visitors to their own destination websites.

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Is that blogger review really a paid ad? The FTC wants you to know.

050727_mb_Payolacolor_tnThe Federal Trade Commission (FTC) is stepping into the practice of paid posts on the blogosphere and it’s about time. I have personally been solicited by several mommy bloggers who shall remain anonymous willing to write only for cash.  Pay-to-play schemes among mommy bloggers have been commonplace, it is akin to payola in the record industry, and it does a disservice to other bloggers.

Newsweek just wrote a story on the topic, “Trusted Mom or Sellout? How some mommy bloggers are being co-opted by corporate concerns.”

Decades ago there was a crackdown on payola in the music industry as record promoters paid off radio DJs to spin their records and popularize artists. The practice has largely been curtailed, although payments are still made under the table to DJs in major markets. Brands have been willing to shower freebees on bloggers in exchange for editorial coverage that fails to attribute the gifts and their influence. It stinks and it’s corrupting the blogosphere.

According to Consumer Reports:

“The FTC is updating its “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” which were last refreshed in 1980. What this has to do with bloggers is a new form of advertising, called word-of-mouth marketing, in which advertisers pay your favorite bloggers to “review” their products. The bloggers get paid, for example, with free product samples; gift certificates for JCPenney shopping sprees; cash payments; or the loan of a $30,000 Ford Flex for a year.

The bloggers are supposed to write whatever they want about the product—pro or con—but the payments put into question whether they would be inclined to seriously bite the hand of a “friend” lending a car or giving other valuable goodies or cash.

Last December social media blogger Chris Brogan shared on his blog that he was taking cash from Panasonic to visit the Consumer Electronics Show (CES) as their guest. Chris, who I like, rationalized that it was OK to take that cash for travel, hotels and meals, because he liked the idea of attending CES “for free,” he was going to hang with other professional colleagues who were doing the same thing, and he was honest and open about it. Therefore, it was ethical. Of course and no surprise, Chris later blogged about Panasonic which felt like a quid pro quo to me. That’s the problem. If I am going to trust Chris Brogan as an unbiased source but he is taking cash from companies he blogs about, his credibility and reputation go in the trash can.

Years ago I took a reporter from Newsday for lunch to talk about my company. That reporter refused to allow me to pay even for a sandwich and a soda. Why? Reporters at Newsday are disallowed from taking  free anything from companies and their PR reps. Bravo!!!

The FTC is right to investigate and they should extend this investigation far and wide.

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How Advertising is Being Impacted by Internet, Social Networks, Online Viewing

6a00d8341c50bf53ef011570fa51b7970c-800wiFrom Josh Bernoff at Groundswell:

More changes are coming to the advertising marketplace due to the impact of the Internet, social networks and online viewing.

A recent survey by Forrester speaks to new data from marketers on their expected ad buys with respect to direct mail, television, magazines, outdoor, newspapers, and radio ad buying.

“70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. The result is that digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets will decline. This is huge.

It means we are all digital marketers now, since digital is at the center of many campaigns anyway. It means media is in trouble, or at least in the middle of a transformation. For example, online video ads, which will be about $870 million this year, will grow to over $3 billion in 2014. What will this do to networks plans to put more of their shows online in places like Hulu. How will it accelerate some newspapers plans to become more and more centered around online?

And it means that social “media”, which will account for $716 million this year between social network campaigns and agency fees, will generate $3 billion in five years. And this doesn’t even count displays ads on social networks (which are in the display ads category.) Of all the parts of digital marketing, social network marketing one is poised for the most explosive growth. Pundits have been declaring the end of mass media and advertising for years now. From my 14 years of experience analyzing this stuff, I’ve learned that things die very slowly, but there are real trends you can see. If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”

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NASA AMES…Getting Mooned Again

LCROSS_Centaur_Sep_small-1I remember joyfully when Mom used to let me cut school for NASA launches and re-entries. Had I had more of a mathematical and scientific personality vs a creative, ADD mentality, I might have become a pilot or astronaut.

I have spent the majority of this great life exploring inner space through meditation with Guru Sri Chinmoy and that’s been an extraordinary, life-changing experience.

Still, I’m still really excited that NASA’s Ames facility in Silicon Valley is managing the Lunar Crater Observation and Sensing Satellite (LCROSS) mission. This is a pretty cool effort to help determine if there is water hidden in the permanently dark craters of one of the moon’s poles.

NASA plans to crash a vehicle into the moon’s south pole and fly a partner craft through the huge plume created by the crash to analyze it for signs of water and other compounds. Additional space and earth-based instruments also will study the plume, which scientists expect to be larger than 200 metric tons.

If there are substantial amounts of water ice there, it could be used by astronauts to make rocket fuel when they later visit the moon. The $79 million crash is expected to take place in October.

I’m all for going to the moon and Mars while dealing with all the other financial and social exigencies on earth. Space exploration has, in past, challenged America to brilliant innovation, and resulted in all kinds of new products and services.

And we must redirect the innovation driving America’s weapons industry into clean tech, space tech and other more peaceful manifestations of science.

Follow LCROSS on Twitter.

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Congress Needs Team Building and Consensus Training

I have been working with Jeff Dorman, who is a dear friend and client, on a series of videos that articulate his philosophy on executive training. Jeff, who heads JDA International, a leadership training firm based on Princeton, NJ, cut his teeth in the food processing industry building Dorman Cheese with his family into a huge, national brand. Now he’s a highly respected national trainer who serves many Fortune 100 clients.

I’ve been reviewing a series of Jeff’s video segments that my firm produced through which he conveys his philosophy, expertise and experience on a number of topics including public speaking, leadership, employee performance, management, team building, consensus, etc.  I walked away very impressed by the methodology he applied to his training approach which has helped thousands of executives and supervisors perform more effectively and efficiently in financial services, banking, food processing, and manufacturing.

So when I read the NY Times’ story about Obama’s health care plan, and how the Republicans in Congress stood up in opposition to it from the moment it was announced (like just about every other Obama initiative), I realized that Members of Congress could benefit from team building and consensus training from a guy like Jeff Dorman.

As Jeff pointed out in one of his videos, managers often are promoted into positions for which they lack communications, public speaking, and leadership skills.  With some basic coaching, these folks can perform better and so will the company.

Is there a team building opportunity here for Members of Congress?

PS: To learn more about leadership, performance, communication and sales training, check out JDA’s blog.

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Narada Michael Walden’s Let the Sunshine In: Light Descended

IMG_0247Many of you know through my Tweets and Facebook entries that I attended and have been supporting my friend Narada Michael Walden and his Let the Sunshine In Benefit which took place on Memorial Day evening.

Narada asked me right after his incredible show, “What was the highlight, what was the best part for me?” I was speechless, and I felt somewhat incomplete having failed in a moment to find and express words. The reality is I was overwelmed by the greatness and goodness of the evening. There were so MANY highlights. Now I am ready to attempt to answer that question.

Let the Sunshine In
10+ standing ovations.
The Olympics of Music, with every artist breaking a world record.
Perfect string and horn arrangements as Narada recreated and brought to life so many hits from five decades with the original artists who peformed them.
The house band: has any one stage featured better?
The backup singers: sheer brilliance under Claytoven Richardson’s leadership.
The production: Narada’s impeccable, tasteful and pristine imprint on everything.
The Love: we all felt it coming from Narada’s Sunlit Heart.
Christopher Rodriguez in the house – we send him our love.

Nothing in my life has matched my experience of Let the Sunshine In, the benefit concert staged by the great record producer Narada Michael Walden for Christopher Rodriguez, a young Oakland boy paralyzed by a stray bullet in a senseless and random act of gun violence. It was a night I will always remember and cherish.

Why was it amazing? Simple: Narada is a consummate perfectionist who has realized Music at a very sublime level. He is like a High Priest, a Guru, and it’s no surprise that he has been the force behind more than 50 hit records that have enriched the lives hundreds of millions of people around the world….recorded by the likes of Whitney Houston, Aretha Franklin, Mariah Carey, Barbra Streisand and many others. With three Grammys and an Emmy and recognition as a Top 10 Record Producer of All Time by Billboard Magazine — it is Narada’s spirituality-infused life that makes his work important now and forever.

Narada knows how to make great musicians and great music sound better. He knows how to connect music, spirit and audiences. He knows how to put it all together. And the performance on May 25th was powered by a giant engine:

A 16 piece backup band with the likes of Chuck Leavell, keyboardist with the Rolling Stones, Jim Horn, one of the most influential horn arrangers in pop music, and the great keyboardist Frank Martin, who partnered with Narada on the music that was performed. Two bassists, three guitarists, four keyboardists, two percussionists, six horn players (including my friend Premik Russell Tubbs), and it goes on and on.

Minna Choi’s 60-member Magik*Magik Orchestra backed up the artists with a gorgeous palette of texture and color, and featured exceptional students from the San Francisco Conservatory of Music led by Maestro Michael Morgan, musical director of the Oakland Symphony Orchestra.

And a production team with pros like Merl Saunders Jr., Tim Jahnigen, Vadim Canby and Kimrea who made everything work for the audience and featured artists:

Sting, who sang several of his brilliant songs, including Fields of Gold and joined in a joyous operatic duet with the incomparable mezzo-soprano Frederica von Stade.

Madame von Stade, who performed a breathtaking version of Ave Maria. I loved her beautiful spirit and grace.

The great Marilyn McCoo and Billy Davis who performed many Fifth Dimension hits, including Up, Up and Away (a song they wrote), Hair, and One Less Bell to Answer. I grew up influenced by the awesome musicality of the Fifth Dimension so hearing Marilyn and Billy brought back a special magic.

Chris Botti and the incredible violinist Lucia Micarelli surprised us with a duet that touched the Gates of Heaven.

We were graced by the great R&B legend Gerald Alston of the Manhattans who performed Shining Star. And by the contemporary jazz acoustic guitarist Earl Klugh who elevated us to a serene place with his classic performance of Living Inside Your Love.

So many others joined, like Mandolin jazz/bluegrass fusion virtuoso Dave “Dawg” Grisman, singer Lisa Fischer, the incomparable Mary Wilson, and Dale “Satchmo” Powers, who invoked the great Louis Armstrong in a performance of What a Wonderful World. With Narada leading the way, the performers just kept hitting the home runs and the audience was overjoyed and overwhelmed.

And the great Bobby Weir and friends jammed it out and lit up Davies Symphony Hall.

So there were superbly great performances. Why was this a significant event? It all starts with Narada Michael Walden.

We met in 1973. I was an aspiring guitarist and Narada an extraordinary drummer. He joined the path of Guru Sri Chinmoy along with Mahavishnu John McLauglin and learned meditation, and I joined a year later at Narada’s invitation. In those days Narada was washing dishes, giving drum lessons and developing his career. His humble beginnings were short-lived, however. For he soon joined the Mahavishnu Orchestra, met Jeff Beck, recorded with Mahavishnu John McLaughlin and Jeff Beck, launched a solo recording career, launched a production career, and 11 years later, earned a Grammy as Producer of the Year. Along the way he catapulted the careers of Whitney Houston, Mariah Carey, relaunched Aretha Franklin’s career, and recorded over 50 hit records for many of the artists who appeared at the concert, including Shanice and Tevin Campbell.

In his life he has collaborated with a who’s who in music because if you’re a really great musician, you probably want to know or work with Narada Michael Walden. Because music always sounds better when Narada is involved.

Narada is aware of Perfection and it’s an intuitive thing. He knows what music can be and should be, and he takes us there. That is a rare place where goodness and greatness meet together with the penultimate peak of musical satisfaction. That’s where Narada lives all the time, which is why so many people like me and the more than 150 people who made this show happen – were deeply grateful to support his work.

So history was made on May 25th in San Francisco at Let the Sunshine In. We were witness to something sublime, soulful, and spiritual. We heard great music and felt Narada ’s humility, Narada’s love, Narada’s ability to bring Heaven down to earth. And being the giant and generous Soul he is, we all had a chance to participate as performers, as volunteers, and as audience members. We sang Give Peace a Chance and Let the Sunshine In. We were one soulful love fest for sure.

Welcome to the great Song of Love that is Narada’s life. Welcome to the great Spirit who we know as Narada Michael Walden.

We join with Narada in supporting Christopher Rodriguez and the idea that music can inspire youth and should be part of their lives.

And we celebrate the great work of the Narada Michael Walden Foundation. I say, “Rock on!”

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SF MusicTech Summit Hits The Spot

IMG_0097Fourth time’s a charm? Maybe. The 2009 SF MusicTech Summit really hit the spot this year. Organizers Brian and Shoshana Zisk brought together a who’s who of music industry executives, managers, musicians, promoters and lawyers, to discuss the current state of the industry and how it should move forward. Topics covered included technology – tools artists and labels can use for marketing, promotion and measurement, and monetization – new models and legal issues related to how music will be delivered and paid for in the future.

There has never been more opportunity for musicians to take control of their careers. Recording and career promoting technologies are now in the hands of the artist rather than the record label. At the same time, there is lots of competition out there among artists. Someone in the band also needs to wear the hat of a ‘creative director’ for it’s often superlative creative marketing across new platforms (i.e. MySpace, Facebook, Twitter, etc.) that helps gain attention for an artist and his/her music and can make the difference and help elevate music among its intended audiences.

There was a terrific mid-day performance by songwriter/singer Matt Morris, whose new album is produced by Justin Timberlake. My friend and triple-Grammy winning record producer / hit-maker Narada Michael Walden showed up at the post-conference reception to promote Let The Sunshine In, a benefit concert taking place on May 25th in San Francisco, featuring Sting, Earl Klugh, Bob Weir, Dave Grisman, and many others.

This year’s’ event was standing room only…and I suggested to Brian that it might be time for a larger venue. One more thing…there was nobody on the floor I met who was bummed out about the economy. People were excited and optimistic.

(PIC: S. Neil Vineberg, Narada Michael Walden, Brian Zisk, )

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Genius

genius-choice1Today David Broder opined in his NY Times piece, Genius, The Modern View, that “the key factor separating geniuses from the merely accomplished is not a divine spark. It’s not I.Q., a generally bad predictor of success, even in realms like chess. Instead, it’s deliberate practice. Top performers spend more hours (many more hours) rigorously practicing their craft.”

I think he’s partially right. Take Beethoven, Mozart, Einstein, John McLaughlin, Paul McCartney and Tiger Woods. They practiced a lot. But they also had two other important qualities: capacity (intelligence) and destiny.

Capacity is a prerequisite to greatness. Without capacity, no amount of practice will suffice. If, on the other hand, it is your destiny to be a Beethoven, Tiger Woods, Paul McCartney, or Barack Obama, there will be a spark in your soul. It will cause you to long for something. It will drive a vision within. It will energise your soul’s deepest awareness. It will guide your search.

So I fundamentally disagree with Broder about divine spark. You gotta have it. Spark enables a search for our destined goal that practice then helps unfold.

Divine spark is a ‘light’ I’ve seen in the eyes of some truly great ones I’ve personally met, like Mikhail Gorbachev, Muhammad Ali, Mother Theresa, Leonard Bernstein, Zubin Mehta, Bruce Springsteen, Clarence Clemons, Joanne Woodward, Eddie Murphy, and Ringo Starr. And in two very close friends Narada Michael Walden, a true musical and soulful genius of the first order and Ashrita Furman, a deeply soulful, spiritual and powerful seeker and holder of the most Guinness World Records. There is a divine spark in each that drives their greatness and goodness. I feel it and I know it myself.

Practice helped make these folks great for sure. But the spark was there to fire up the search they were destined to – each in his or her own way – and the greatness that unfolded through their lives.

My guru Sri Chinmoy was tapped into divine Spark’s Source in such a conscious way that those around Sri Chinmoy – who also resonated with him – could feel it, too. My own understanding of genius comes touching the divine Spark in Sri Chinmoy’s life and teachings, in the soulful time I spent with him for three decades, and in the quietude of my own reflection.

And I can remember during an interview with NBC religion editor Dr. Amritananda Russell Barber, Sri Chinmoy was asked the question: what makes great people great? He offered that God chose them to play their respective roles…and by realizing the greatness of their lives, they had each fulfilled their unique destiny.

What is the greatness and genius of your life? And will the rest of your life be average or memorable? Stay tuned….

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