ThingLink Appoints Tech PR Veteran Neil Vineberg as CMO

San Francisco, CA (August 01, 2011) — ThingLink, the provider of in-image interaction tools, today announced that Neil Vineberg, a former executive at leading communications firms Middleberg Euro and Golin/Harris, has been appointed as the company’s chief marketing officer.

Vineberg, whose 20+ year career includes pioneering strategic work for clients across digital music, social media, online communities and technology, will oversee ThingLink’s marketing and PR functions, drive U.S. business development for the Helsinki-based company, and manage soon-to-be opened offices in New York and San Francisco.

“Neil’s vast experience in and out of the tech sphere makes him the ideal person to introduce ThingLink to a wide range of prospective partners and brands across the U.S.,” commented Ulla Engeström, founder and CEO of ThingLink. “He has been associated with some of the most creative work in the business and boasts a strategic track record that speaks for itself.”

Vineberg’s varied consultancy career has seen him take up advisory roles with UNICEF, Procter & Gamble, United Airlines, IBM, Sony, Sprint, MP3.com, and eMusic, while also cultivating a successful career as a renowned contemporary acoustic guitarist and composer. Performing under the name ‘Shambhu’, his debut album ‘Sacred Love’ peaked at #1 on the World Music charts and was named “One of the Best of the Year” by Common Ground magazine.

“By turning images into a platform for rich media, ThingLink is innovating a new paradigm in consumer engagement,” added Vineberg. “I look forward to working with our team and growing community of partners in the U.S. and around the world to drive the growth of this exciting multi-media platform.”

Launched in 2010, ThingLink transforms images into a navigational surface for rich, relevant content that enhances a viewer’s knowledge and experience. The free-to-use application installs seamlessly onto blogs, websites or community pages allowing publishers to maximise the usability of images for story telling, advertising, promotion, sales and retention.

For more information, visit ThingLink.com.

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How to Insert SoundCloud’s Player in ThingLink Tags

Cool video of how to set up a SoundCloud player in ThingLink tags. There’s a post on my music site about ThingLink, an innovative company that I’m working with.

Read music marketing master Michael Brandvold’s post on ThingLink.

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GUITARIST SHAMBHU RELEASES DEBUT “SACRED LOVE”

“It’s the project I had on the shelf and it emerged thanks to a decline in the economy, which gave me personal time to discover and create this music,” says Shambhu, who’s debut CD, Sacred Love was released today.

Described as a “soul-elevating and magical journey, like riding a perfect wave,” Sacred Love features an all-star list of Grammy award-winning collaborators brought together by Shambhu, including Windham Hill Records founder Will Ackerman (co-producer) and recording and mixing engineer Corin Nelsen.

One reviewer praises Sacred Love as “possibly the best project Will Ackerman has ever been involved in.” The other artists that Shambhu and Ackerman assembled are no less impressive. They include: Tony Levin on bass (tours with Peter Gabriel), George Brooks on saxophone (recorded with John McLaughlin and Zakir Hussain), Ravichandra Kulur (tours with Ravi Shankar and Anoushka Shankar), Jeff Haynes on percussion (toured with Pat Metheny), Celso Alberti on drums (toured with Steve Winwood), Charlie Bisharat on violin (toured with Shadowfax), Premik Tubbs on flute and windsynth (toured with Santana and Mahavishnu Orchestra) and Eugene Friesen on cello (toured with Paul Winter Consort).

With the economy faltering, Shambhu decided to embark on a journey that many would have considered unthinkable. Putting his public relations business on the side for a year, he assembled the creative team and all-star artists behind Sacred Love, thereby finally realizing his life’s passion of creating a CD of his own music, and dedicated this effort to his 87-year-old mother who did not expect to live through the making of the CD due to health issues. Thankfully she is still alive enjoying this music, the realization of her dream, too.

“Each song on Sacred Love is a journey and the music flows with space for listener self-discovery and reflection,” Shambhu said. “That is thanks to decades of meditative practice with Indian mystic Sri Chinmoy, and my personal intention to infuse each note on the CD with love.”

Shambhu added, “The world needs oneness now more than ever. It is realistic and practical to believe that if we lead with love through the actions of our lives – and in my case, through the music of my life – we can help bridge the misunderstandings that separate people across religious, cultural and national boundaries, and create a world of oneness.”

Watch a 25-part YouTube series, “The Making of Sacred Love” at youtube.com/shambhumusic.

Buy Sacred Love at SacredLoveCD.com.

Visit Shambhu at ShambhuMusic.com

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Tips For Running a Brilliant Speaker Panel

How often have you attended a conference only to sit through poorly managed panels featuring speakers with interesting bios that should have been more effectively engaged by moderators?

I’m at a morning conference listening to potentially interesting people participating in a few poorly moderated panels. Here are a few tips for moderators running panels based on events I’ve organized and joined as well as a conference series I organized for a former blue chip client.

1. Creative. Creatively title the panel. Come up with something that captures attention and draws audience.
2. Pre-interview Panelists. A week prior to the panel, speak with participants by phone to determine their strengths and weaknesses, competencies, and relevant success stories and methodologies you can point to during the panel. Determine questions you might ask panelists from this pre-interview, and during the live panel, draw from a list of these questions.
3. Avoid Lengthy Intros. Rather than turn intros over to panelists who will likely waste valuable time regurgitating bio elements that are usually in print, write a script that excerpts 20 seconds of pertinent information from each speaker’s bio, and get that out of the way quickly so you can get into the topic of the conference.
4. Manage Time. Make sure you manage your time during the actual panel so that you can make it through your questions in ways that engage every participant. If one participant speaks too long and delivers information that is off topic and puts your plan in jeopardy, be proactive and politely cut off the speaker. You’re doing this for everyone’s benefit.
5. Interactive. You are managing time. Make sure the panel is interactive. Ensure that everyone has a chance to speak, and encourage cross-talk.
6. Q&A. Leave some time for audience questions at the end.
7. Twitter. Set up a hashtag (#) for the panel (i.e. #panelname) that folks can use to tweet questions, and announce it at the start of the panel. You might find some potential questions and useful comments from these Tweets from attendees during the panel and incorporate these into the discussion.
8. Inspire. Drive personal energy through the session in ways that inspire the audience.

What are your ideas?

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Shambhu Sacred Love is Live


Land GigsQuantcast

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FTC Guidelines on Endorsements and Testimonials

If you’re a blogger getting paid to post, you’re now going to have to disclose it. The social Web is under Federal Trade Commission (FTC) scrutiny. I have worked with several mommy bloggers with very high integrity. A few, however, were running pay for post operations — printing product reviews in exchange for cash — without revealing payments. That is influence gone awry. Now the FTC has put bloggers on notice with a requirement to disclose payments or promotional consideration related to such reviews.

The Federal Trade Commission recently approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.

The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

Read more

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Enjoy the Love at Shambhu Music

Enjoy beautiful new age guitar music by Shambhu at ShambhuMusic.com. Learn more about Shambhu.

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CLIENT NEWS: GloPos Announces Technology That Makes All Mobile Phones Location Aware

PrintGloPos today announced its software-only positioning technology that makes all mobile phones location aware — outdoors, indoors, and even underground.

GloPos Technology requires only a cellular network to make all mobile phones location aware. No additional hardware like GPS or W-LAN is required on a mobile device for achieving accurate positioning.

“By making all phones location aware, GloPos Technology is set to revolutionize the indoor positioning and social location market, including mobile search and personalized mobile advertising. This will massively expand the positioning market,” said Mikael Vainio, CEO. “GloPos is a superior solution versus W-LAN and GPS-based indoor positioning applications which today serve less than 20 percent of the total yearly 1.3 billion unit mobile device market,” Vainio added.

GloPos’ patent-pending, self-learning algorithms calculate an accurate position fix to within 1-40 meters even in places where no W-LAN access points are available or no GPS can be used (i.e. in shopping malls, subways, underground parking, airports, sports arenas, and exhibition centers). GloPos works wherever cellular network coverage is available.

GloPos Technology does not consume any extra battery life while operating as cell information is already being used to stay connected. GloPos enables longer device usage versus GPS and W-LAN, allowing battery power to be used for more advanced applications and driving more powerful processors.

GloPos co-founders have over 20 years combined mobile experience with Nokia and Ericsson. CEO Mikael Vainio brings to GloPos more than a decade of executive experience with Nokia and Ericsson. Before joining GloPos he served in Ericsson Middle East HQ as Vice President Strategy, Marketing and Communications. Vice-President Alexander Le Bell has held executive positions with leading mobile and technology companies, including Ericsson, Nokia and Philips. He was Ericsson’s Director for Strategy and Business Intelligence for the Middle East. Prior to that he served in Nokia Multimedia, managing the operator business in Central Europe with some of the largest operators in the world, including T-Mobile, Vodafone and O2-Telefonica.

For more information visit: http://glopos.com.

About GloPos

GloPos was founded in 2009 to bring its new and innovative indoor positioning technology to the mobile consumer marketplace. GloPos is a technology spin-off company of 4TS Corporation, an innovative Finland-based company that develops location- and sensor-based technologies and solutions.

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Ted Kennedy Video Tribute

Embedded video from CNN Video

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New PR Hires Must Know Social Media

dv631010Public relations professionals are taking the lead in managing the organization’s use of social media communications channels, and social media skills are nearly as important as traditional media relations skills when searching for and hiring public relations professionals, according to a new study, The 2009 Digital Readiness Report .

Among the key insights from the study are:

  • When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
  • Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
  • When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
  • Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
  • Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
  • Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
  • Most organizations are considering hiring social media specialists.

The 2009 Digital Readiness Report  “Essential Online Public Relations and Marketing Skills” is available for download free at http://www.ipressroom.com/readiness (registration is required).

Social Media Skills Influence Hiring Decisions

Survey data also suggest that public relations and marketing professionals without new media and social media communications skills cannot, and will not, satisfy the requirements of today’s hiring decision makers.

The research also suggest a potential gap in online communications strategy  at most organizations, since the channels with the greatest reach and adoption levels — email and search engine optimization — do not appear to be the most important channels in practice.

In addition, organizations do not appear to be as intent on leveraging the trust advantage of their own websites over social networking services to promote their company line. Instead, organizations say they’re more focused on getting the word out than on using new media and social media channels to attract visitors to their own destination websites.

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