San Francisco, CA (August 01, 2011) — ThingLink, the provider of in-image interaction tools, today announced that Neil Vineberg, a former executive at leading communications firms Middleberg Euro and Golin/Harris, has been appointed as the company’s chief marketing officer.
Vineberg, whose 20+ year career includes pioneering strategic work for clients across digital music, social media, online communities and technology, will oversee ThingLink’s marketing and PR functions, drive U.S. business development for the Helsinki-based company, and manage soon-to-be opened offices in New York and San Francisco.
“Neil’s vast experience in and out of the tech sphere makes him the ideal person to introduce ThingLink to a wide range of prospective partners and brands across the U.S.,” commented Ulla Engeström, founder and CEO of ThingLink. “He has been associated with some of the most creative work in the business and boasts a strategic track record that speaks for itself.”
Vineberg’s varied consultancy career has seen him take up advisory roles with UNICEF, Procter & Gamble, United Airlines, IBM, Sony, Sprint, MP3.com, and eMusic, while also cultivating a successful career as a renowned contemporary acoustic guitarist and composer. Performing under the name ‘Shambhu’, his debut album ‘Sacred Love’ peaked at #1 on the World Music charts and was named “One of the Best of the Year” by Common Ground magazine.
“By turning images into a platform for rich media, ThingLink is innovating a new paradigm in consumer engagement,” added Vineberg. “I look forward to working with our team and growing community of partners in the U.S. and around the world to drive the growth of this exciting multi-media platform.”
Launched in 2010, ThingLink transforms images into a navigational surface for rich, relevant content that enhances a viewer’s knowledge and experience. The free-to-use application installs seamlessly onto blogs, websites or community pages allowing publishers to maximise the usability of images for story telling, advertising, promotion, sales and retention.
For more information, visit ThingLink.com.