On Twitter, You Are Your Brand

twitterTwitter is the rage and I’m enjoying the conversation.

What happens when tweeters with great ideas, accomplishments, networks, etc., are followed? Some have turned the attention into a business. For them Twitter is a tool for honing their ‘name’ brands.

I kind of enjoy watching tweeters morph their conversation into a ‘brand.’ I enjoy the observers of social media behavior and trends who steer thinking. And the bloggers at highly read blogs who excitedly trumpet headlines about companies that might be important, let time decide.

For those involved in new media, social media and technology, Twitter can be an effective business tool. Its greatest achievement, to me, is as an energy nexus for Bay Area and other talent. It’s kind of like a Grateful Dead Concert with scores of great musicians jamming away; the generated energy is kind of organic, powerful, profound and its influence is already starting to be felt.

Yea, I do like this 24 hour a day short burst newswire. You can reach lots of eyeballs if you’re connected well and creative with 140 characters or less.

How and when it fully proliferates across the business/consumer mosaic is another question. Twitter is struggling to build a reliable platform that stays on. It’s a truly amazing online environment that has suffered chronic structural problems since its inception.

Can I live without Twitter? In a nanosecond. Right now, it’s kinda awesome in its own way.

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1 Comment »

  1. shestheonesl said

    ” the generated energy is kind of organic, powerful, profound and its influence is already starting to be felt.

    Nicely put, Sir, and I like your style.

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