Archive for October, 2008

PR: When Times Get

42-15483590Times are going to be tough for tech companies moving forward. Venture Capital firms are advising their portfolio companies to tighten up on spending, especially in areas of PR and marketing. We agree.Times will be tough. So what are the implications?Companies need to work harder, faster, smarter.

Innovation will drive us ahead.

Marketing and PR (including social media) need to be truly integrated like never before.

These are not fun times and as someone who lived through the Internet bust, it’s going to feel strange. But reality is where we are.

Companies cannot stop growing. They need to move forward. How?

It’s more important than ever for companies to shed their high budget, high infrastructure PR firms and opt instead for a leaner and higher performing alternatives.

That’s where my firm, Vineberg Communications, plays well. We couple business strategy and PR/social media in ways that elevate our clients to leadership and drive metrics important to their success. And rather than post junior staff to your account, we post experienced pros at every corner of your business. This is the value we bring to market during high and low times.

Accelerating success has always been our value proposition and it remains so. Because it’s more important than ever that success is found fastest, especially now.

If you’d like to find out how we can help your company thrive in these tough times, ping me and lets have a conversation.

Now is the time to race past those of your competitors who sit idly by. Now is the time to accelerate success.

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