Archive for Branding

How to Insert SoundCloud’s Player in ThingLink Tags

Cool video of how to set up a SoundCloud player in ThingLink tags. There’s a post on my music site about ThingLink, an innovative company that I’m working with.

Read music marketing master Michael Brandvold’s post on ThingLink.

Advertisements

Leave a Comment

How Advertising is Being Impacted by Internet, Social Networks, Online Viewing

6a00d8341c50bf53ef011570fa51b7970c-800wiFrom Josh Bernoff at Groundswell:

More changes are coming to the advertising marketplace due to the impact of the Internet, social networks and online viewing.

A recent survey by Forrester speaks to new data from marketers on their expected ad buys with respect to direct mail, television, magazines, outdoor, newspapers, and radio ad buying.

“70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. The result is that digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets will decline. This is huge.

It means we are all digital marketers now, since digital is at the center of many campaigns anyway. It means media is in trouble, or at least in the middle of a transformation. For example, online video ads, which will be about $870 million this year, will grow to over $3 billion in 2014. What will this do to networks plans to put more of their shows online in places like Hulu. How will it accelerate some newspapers plans to become more and more centered around online?

And it means that social “media”, which will account for $716 million this year between social network campaigns and agency fees, will generate $3 billion in five years. And this doesn’t even count displays ads on social networks (which are in the display ads category.) Of all the parts of digital marketing, social network marketing one is poised for the most explosive growth. Pundits have been declaring the end of mass media and advertising for years now. From my 14 years of experience analyzing this stuff, I’ve learned that things die very slowly, but there are real trends you can see. If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”

Read more

Leave a Comment

SF MusicTech Summit Hits The Spot

IMG_0097Fourth time’s a charm? Maybe. The 2009 SF MusicTech Summit really hit the spot this year. Organizers Brian and Shoshana Zisk brought together a who’s who of music industry executives, managers, musicians, promoters and lawyers, to discuss the current state of the industry and how it should move forward. Topics covered included technology – tools artists and labels can use for marketing, promotion and measurement, and monetization – new models and legal issues related to how music will be delivered and paid for in the future.

There has never been more opportunity for musicians to take control of their careers. Recording and career promoting technologies are now in the hands of the artist rather than the record label. At the same time, there is lots of competition out there among artists. Someone in the band also needs to wear the hat of a ‘creative director’ for it’s often superlative creative marketing across new platforms (i.e. MySpace, Facebook, Twitter, etc.) that helps gain attention for an artist and his/her music and can make the difference and help elevate music among its intended audiences.

There was a terrific mid-day performance by songwriter/singer Matt Morris, whose new album is produced by Justin Timberlake. My friend and triple-Grammy winning record producer / hit-maker Narada Michael Walden showed up at the post-conference reception to promote Let The Sunshine In, a benefit concert taking place on May 25th in San Francisco, featuring Sting, Earl Klugh, Bob Weir, Dave Grisman, and many others.

This year’s’ event was standing room only…and I suggested to Brian that it might be time for a larger venue. One more thing…there was nobody on the floor I met who was bummed out about the economy. People were excited and optimistic.

(PIC: S. Neil Vineberg, Narada Michael Walden, Brian Zisk, )

Leave a Comment

Did Coca-Cola Invent Santa Claus?

lg_santa_19311Did Coca-Cola invent the image of the modern-day Santa Claus – a white haired man in red clothes who delivers holiday gifts to kids? Not exactly. But they popularized Santa and ingrained into our mindsets that very image.

Here’s some history, thanks to the the St. Nicholas Center.

1804 — John Pintard, influential patriot and antiquarian, who founded the New York Historical Society in 1804, promoted St. Nicholas as patron saint of both society and city.

1809 — Washington Irving joined the society and on St. Nicholas Day that year he published the satirical fiction, Knickerbocker’s History of New York, with numerous references to a jolly St. Nicholas character. This was not a saintly bishop, rather an elfin Dutch burgher with a clay pipe. These delightful flights of imagination are the origin of the New Amsterdam St. Nicholas legends: that the first Dutch emigrant ship had a figurehead of St. Nicholas; that St. Nicholas Day was observed in the colony; that the first church was dedicated to him; and that St. Nicholas comes down chimneys to bring gifts.

Irving’s work was regarded as the “first notable work of imagination in the New World.”
The New York Historical Society held its first St. Nicholas anniversary dinner on December 6, 1810. John Pintard commissioned artist Alexander Anderson to create the first American image of Nicholas for the occasion. Nicholas was shown in a gift-giving role with children’s treats in stockings hanging at a fireplace. The accompanying poem ends, “Saint Nicholas, my dear good friend! To serve you ever was my end, If you will, now, me something give, I’ll serve you ever while I live.”

The jolly elf image received a big boost in 1823, from a poem destined to become immensely popular, “A Visit from St. Nicholas,” now better known as “The Night Before Christmas.”

1931 – Coca-Cola started to use Santa in a ‘good-feeling’ marketing campaign. So, in fact, Coke mainstreamed the idea of Santa Claus and laid the foundations of the giant gift-buying extravaganza it is today. I would image all kinds of marketers had the same idea as Coke.

Well, even though it was/is a marketing play, still it’s fun. So have a very Merry XMAS. And spend lots of money. Retailers need your support.

Leave a Comment

Instant Soup of Thoughtful

20127591Before there were news sources like cable news, Twitter and the Internet, we had TV network news and print newspapers keeping us informed. I’d categorize the current and former as short form and long form news.

Twitter has distilled news and sound bytes to 140 characters. Cable news has shrunk it to a 30 second headline and story that repeats every 30 minutes. TV network news and the Internet still retain longer form story lines and exposition that give depth, breadth and context to a story. Unfortunately, the trend is toward short-form online news, and print newspapers are finding it hard to monetize their operations. In fact, folks like me are scanning the headlines of hundreds of news feeds a day as a way of staying in touch with various subjects important to my business and personal interest.

Experts predict that print newspapers will cease to exist as we know them. I’m sure the NY Times will still be around for a Sunday morning read, but a majority of small papers, might die for lack of advertising. Remember what happened to local news when Clearchannel bought your local radio station? The same might happen. Will that also mean the end of long form news?

My friend, Alexander Van Elsas, explores the immediacy of news in his blog and asks the right questions: “What if everything becomes immediate. What if the news is there right now, delivered faster than the blink of an eye. What if we all can have 24×7 contact and interaction. What if the “instant” has become part of the plumbing of the Internet? If “instant” becomes the norm, then it will decline in value. If everyone has instant access to the same information, the act itself becomes less valuable.”

I don’t have as much of a problem with the need for instant everything as much I do with the absence of story exposition. If all we have time for is instant and short form information bursts become news, will we lose depth of thought? Yes, books will always fill the void. But I want more than the drone of cable news and 140 character riffs on Twitter.

If newspapers disappear and we opt for instant on, I do hope the Internet accommodates deep thought in meaningful ways and that we make the time for it.

AddThis

Leave a Comment

On Twitter, You Are Your Brand

twitterTwitter is the rage and I’m enjoying the conversation.

What happens when tweeters with great ideas, accomplishments, networks, etc., are followed? Some have turned the attention into a business. For them Twitter is a tool for honing their ‘name’ brands.

I kind of enjoy watching tweeters morph their conversation into a ‘brand.’ I enjoy the observers of social media behavior and trends who steer thinking. And the bloggers at highly read blogs who excitedly trumpet headlines about companies that might be important, let time decide.

For those involved in new media, social media and technology, Twitter can be an effective business tool. Its greatest achievement, to me, is as an energy nexus for Bay Area and other talent. It’s kind of like a Grateful Dead Concert with scores of great musicians jamming away; the generated energy is kind of organic, powerful, profound and its influence is already starting to be felt.

Yea, I do like this 24 hour a day short burst newswire. You can reach lots of eyeballs if you’re connected well and creative with 140 characters or less.

How and when it fully proliferates across the business/consumer mosaic is another question. Twitter is struggling to build a reliable platform that stays on. It’s a truly amazing online environment that has suffered chronic structural problems since its inception.

Can I live without Twitter? In a nanosecond. Right now, it’s kinda awesome in its own way.

Comments (1)

PODCAST: Launching Your Startup

This past Sunday at Sun’s Startup Camp before an audience of about 600 attendees, I had a chance to explore the challenges facing startup companies with a brilliant panel: Matt Dickman, Fleishman-Hillard (Matt’s blog); Christina Kerley, ckEpiphany, Inc. (CK’s blog); Jyri Engström, Google (Jyri’s blog); and Adam Metz, theMix (Adam’s blog).

Now you can view and download the sessions as we explore prelaunch and launch strategies and questions on Branding, Messaging & Positioning, Social Media, and Public Relations. You’ll hear real-time experience and sage advice from these experts in digital and social media, advertising, PR and technology. Rejoice: there’s something here for anyone managing or promoting a company, product or service.

Read Mashable’s report on the panel, CK’s post and Matt Dickman’s post.

Leave a Comment

Older Posts »