Archive for Internet

ThingLink Appoints Tech PR Veteran Neil Vineberg as CMO

San Francisco, CA (August 01, 2011) — ThingLink, the provider of in-image interaction tools, today announced that Neil Vineberg, a former executive at leading communications firms Middleberg Euro and Golin/Harris, has been appointed as the company’s chief marketing officer.

Vineberg, whose 20+ year career includes pioneering strategic work for clients across digital music, social media, online communities and technology, will oversee ThingLink’s marketing and PR functions, drive U.S. business development for the Helsinki-based company, and manage soon-to-be opened offices in New York and San Francisco.

“Neil’s vast experience in and out of the tech sphere makes him the ideal person to introduce ThingLink to a wide range of prospective partners and brands across the U.S.,” commented Ulla Engeström, founder and CEO of ThingLink. “He has been associated with some of the most creative work in the business and boasts a strategic track record that speaks for itself.”

Vineberg’s varied consultancy career has seen him take up advisory roles with UNICEF, Procter & Gamble, United Airlines, IBM, Sony, Sprint, MP3.com, and eMusic, while also cultivating a successful career as a renowned contemporary acoustic guitarist and composer. Performing under the name ‘Shambhu’, his debut album ‘Sacred Love’ peaked at #1 on the World Music charts and was named “One of the Best of the Year” by Common Ground magazine.

“By turning images into a platform for rich media, ThingLink is innovating a new paradigm in consumer engagement,” added Vineberg. “I look forward to working with our team and growing community of partners in the U.S. and around the world to drive the growth of this exciting multi-media platform.”

Launched in 2010, ThingLink transforms images into a navigational surface for rich, relevant content that enhances a viewer’s knowledge and experience. The free-to-use application installs seamlessly onto blogs, websites or community pages allowing publishers to maximise the usability of images for story telling, advertising, promotion, sales and retention.

For more information, visit ThingLink.com.

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How to Insert SoundCloud’s Player in ThingLink Tags

Cool video of how to set up a SoundCloud player in ThingLink tags. There’s a post on my music site about ThingLink, an innovative company that I’m working with.

Read music marketing master Michael Brandvold’s post on ThingLink.

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Spot.us is Spot on!

picture1My friend David Cohn has launched a community-funded reporting project called Spot.us that is emerging at a time when advertising-supported online media is growing in popularity, causing a decline in advertiser-supported print media (newspaper and magazines). How bad is it for newspapers? Well, the NY Times is facing a credit crunch and may be forced to liquidate some assets to pay off its loans by next May. It’s very likely that several newspapers will disappear in the next 5-10 years, replaced both by online media and millions of citizens who blog on niche topics in the long tail.

While blogging is a personal expression I enjoy, many bloggers are unaware of basic journalistic ethics. Spot.us takes a different approach, aiming to keep qualified reporting alive and bringing the public into the game like never before.

Just look at the power of the American electorate to choose Barack Obama as our 44th president. At Spot.us the same public has the power to propose stories they want reporters to investigate, attract funding for them and then Spot.us will make those stories available to publishers.

I’ve been supporting Spot.us as an advisor because I feel this innovative concept is nothing short of brilliant and I am certain it’s going to take off big time.

Spot.us has launched and is now being tested in the San Francisco Bay area. Sign up today and support stories in development or come up with your own. Now is the best time to get in on the ground floor of the future of journalism at Spot.us.

Read more in this New York Times story.

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Online, Offline and ‘Inline’

32140518Until the Internet we lived our lives offline, connecting in person and by phone. The Internet opened up a new platform for online connections through social networking sites like Facebook, MySpace, and microblogging platforms like Twitter and Jaiku.

There’s also another platform, the next platform for personal exploration. I call it ‘Inline.’ The Inline platform is accessed through meditation and contemplation and doing so regularly enables connectivity to consciousness itself.

Consciousness is the inner spark or inner link in us, the golden link within us that connects our highest and most illumined part with our lowest and most unillumined part. Consciousness is the connecting link between Heaven and earth,” says Indian Guru Sri Chinmoy.

For geeks like me who are already conversant in offline and online media, inline exploration is both an opportunity and a challenge to know Cosmic Consciousness. Some feel Twitter gets us to group consciousness in the online platform. I think meditation does that same on the inline platform.

I try to explore the inline platform early morning and late evening. Ultimately, it might be our destiny to know it and live there, too. Who knows, by going deeper within, we may get some great ideas for living more peacefully on Planet Earth.

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Instant Soup of Thoughtful

20127591Before there were news sources like cable news, Twitter and the Internet, we had TV network news and print newspapers keeping us informed. I’d categorize the current and former as short form and long form news.

Twitter has distilled news and sound bytes to 140 characters. Cable news has shrunk it to a 30 second headline and story that repeats every 30 minutes. TV network news and the Internet still retain longer form story lines and exposition that give depth, breadth and context to a story. Unfortunately, the trend is toward short-form online news, and print newspapers are finding it hard to monetize their operations. In fact, folks like me are scanning the headlines of hundreds of news feeds a day as a way of staying in touch with various subjects important to my business and personal interest.

Experts predict that print newspapers will cease to exist as we know them. I’m sure the NY Times will still be around for a Sunday morning read, but a majority of small papers, might die for lack of advertising. Remember what happened to local news when Clearchannel bought your local radio station? The same might happen. Will that also mean the end of long form news?

My friend, Alexander Van Elsas, explores the immediacy of news in his blog and asks the right questions: “What if everything becomes immediate. What if the news is there right now, delivered faster than the blink of an eye. What if we all can have 24×7 contact and interaction. What if the “instant” has become part of the plumbing of the Internet? If “instant” becomes the norm, then it will decline in value. If everyone has instant access to the same information, the act itself becomes less valuable.”

I don’t have as much of a problem with the need for instant everything as much I do with the absence of story exposition. If all we have time for is instant and short form information bursts become news, will we lose depth of thought? Yes, books will always fill the void. But I want more than the drone of cable news and 140 character riffs on Twitter.

If newspapers disappear and we opt for instant on, I do hope the Internet accommodates deep thought in meaningful ways and that we make the time for it.

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On Twitter, You Are Your Brand

twitterTwitter is the rage and I’m enjoying the conversation.

What happens when tweeters with great ideas, accomplishments, networks, etc., are followed? Some have turned the attention into a business. For them Twitter is a tool for honing their ‘name’ brands.

I kind of enjoy watching tweeters morph their conversation into a ‘brand.’ I enjoy the observers of social media behavior and trends who steer thinking. And the bloggers at highly read blogs who excitedly trumpet headlines about companies that might be important, let time decide.

For those involved in new media, social media and technology, Twitter can be an effective business tool. Its greatest achievement, to me, is as an energy nexus for Bay Area and other talent. It’s kind of like a Grateful Dead Concert with scores of great musicians jamming away; the generated energy is kind of organic, powerful, profound and its influence is already starting to be felt.

Yea, I do like this 24 hour a day short burst newswire. You can reach lots of eyeballs if you’re connected well and creative with 140 characters or less.

How and when it fully proliferates across the business/consumer mosaic is another question. Twitter is struggling to build a reliable platform that stays on. It’s a truly amazing online environment that has suffered chronic structural problems since its inception.

Can I live without Twitter? In a nanosecond. Right now, it’s kinda awesome in its own way.

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PODCAST: Launching Your Startup

This past Sunday at Sun’s Startup Camp before an audience of about 600 attendees, I had a chance to explore the challenges facing startup companies with a brilliant panel: Matt Dickman, Fleishman-Hillard (Matt’s blog); Christina Kerley, ckEpiphany, Inc. (CK’s blog); Jyri Engström, Google (Jyri’s blog); and Adam Metz, theMix (Adam’s blog).

Now you can view and download the sessions as we explore prelaunch and launch strategies and questions on Branding, Messaging & Positioning, Social Media, and Public Relations. You’ll hear real-time experience and sage advice from these experts in digital and social media, advertising, PR and technology. Rejoice: there’s something here for anyone managing or promoting a company, product or service.

Read Mashable’s report on the panel, CK’s post and Matt Dickman’s post.

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