Archive for Technology

ThingLink Appoints Tech PR Veteran Neil Vineberg as CMO

San Francisco, CA (August 01, 2011) — ThingLink, the provider of in-image interaction tools, today announced that Neil Vineberg, a former executive at leading communications firms Middleberg Euro and Golin/Harris, has been appointed as the company’s chief marketing officer.

Vineberg, whose 20+ year career includes pioneering strategic work for clients across digital music, social media, online communities and technology, will oversee ThingLink’s marketing and PR functions, drive U.S. business development for the Helsinki-based company, and manage soon-to-be opened offices in New York and San Francisco.

“Neil’s vast experience in and out of the tech sphere makes him the ideal person to introduce ThingLink to a wide range of prospective partners and brands across the U.S.,” commented Ulla Engeström, founder and CEO of ThingLink. “He has been associated with some of the most creative work in the business and boasts a strategic track record that speaks for itself.”

Vineberg’s varied consultancy career has seen him take up advisory roles with UNICEF, Procter & Gamble, United Airlines, IBM, Sony, Sprint, MP3.com, and eMusic, while also cultivating a successful career as a renowned contemporary acoustic guitarist and composer. Performing under the name ‘Shambhu’, his debut album ‘Sacred Love’ peaked at #1 on the World Music charts and was named “One of the Best of the Year” by Common Ground magazine.

“By turning images into a platform for rich media, ThingLink is innovating a new paradigm in consumer engagement,” added Vineberg. “I look forward to working with our team and growing community of partners in the U.S. and around the world to drive the growth of this exciting multi-media platform.”

Launched in 2010, ThingLink transforms images into a navigational surface for rich, relevant content that enhances a viewer’s knowledge and experience. The free-to-use application installs seamlessly onto blogs, websites or community pages allowing publishers to maximise the usability of images for story telling, advertising, promotion, sales and retention.

For more information, visit ThingLink.com.

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How to Insert SoundCloud’s Player in ThingLink Tags

Cool video of how to set up a SoundCloud player in ThingLink tags. There’s a post on my music site about ThingLink, an innovative company that I’m working with.

Read music marketing master Michael Brandvold’s post on ThingLink.

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CLIENT NEWS: GloPos Announces Technology That Makes All Mobile Phones Location Aware

PrintGloPos today announced its software-only positioning technology that makes all mobile phones location aware — outdoors, indoors, and even underground.

GloPos Technology requires only a cellular network to make all mobile phones location aware. No additional hardware like GPS or W-LAN is required on a mobile device for achieving accurate positioning.

“By making all phones location aware, GloPos Technology is set to revolutionize the indoor positioning and social location market, including mobile search and personalized mobile advertising. This will massively expand the positioning market,” said Mikael Vainio, CEO. “GloPos is a superior solution versus W-LAN and GPS-based indoor positioning applications which today serve less than 20 percent of the total yearly 1.3 billion unit mobile device market,” Vainio added.

GloPos’ patent-pending, self-learning algorithms calculate an accurate position fix to within 1-40 meters even in places where no W-LAN access points are available or no GPS can be used (i.e. in shopping malls, subways, underground parking, airports, sports arenas, and exhibition centers). GloPos works wherever cellular network coverage is available.

GloPos Technology does not consume any extra battery life while operating as cell information is already being used to stay connected. GloPos enables longer device usage versus GPS and W-LAN, allowing battery power to be used for more advanced applications and driving more powerful processors.

GloPos co-founders have over 20 years combined mobile experience with Nokia and Ericsson. CEO Mikael Vainio brings to GloPos more than a decade of executive experience with Nokia and Ericsson. Before joining GloPos he served in Ericsson Middle East HQ as Vice President Strategy, Marketing and Communications. Vice-President Alexander Le Bell has held executive positions with leading mobile and technology companies, including Ericsson, Nokia and Philips. He was Ericsson’s Director for Strategy and Business Intelligence for the Middle East. Prior to that he served in Nokia Multimedia, managing the operator business in Central Europe with some of the largest operators in the world, including T-Mobile, Vodafone and O2-Telefonica.

For more information visit: http://glopos.com.

About GloPos

GloPos was founded in 2009 to bring its new and innovative indoor positioning technology to the mobile consumer marketplace. GloPos is a technology spin-off company of 4TS Corporation, an innovative Finland-based company that develops location- and sensor-based technologies and solutions.

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NASA AMES…Getting Mooned Again

LCROSS_Centaur_Sep_small-1I remember joyfully when Mom used to let me cut school for NASA launches and re-entries. Had I had more of a mathematical and scientific personality vs a creative, ADD mentality, I might have become a pilot or astronaut.

I have spent the majority of this great life exploring inner space through meditation with Guru Sri Chinmoy and that’s been an extraordinary, life-changing experience.

Still, I’m still really excited that NASA’s Ames facility in Silicon Valley is managing the Lunar Crater Observation and Sensing Satellite (LCROSS) mission. This is a pretty cool effort to help determine if there is water hidden in the permanently dark craters of one of the moon’s poles.

NASA plans to crash a vehicle into the moon’s south pole and fly a partner craft through the huge plume created by the crash to analyze it for signs of water and other compounds. Additional space and earth-based instruments also will study the plume, which scientists expect to be larger than 200 metric tons.

If there are substantial amounts of water ice there, it could be used by astronauts to make rocket fuel when they later visit the moon. The $79 million crash is expected to take place in October.

I’m all for going to the moon and Mars while dealing with all the other financial and social exigencies on earth. Space exploration has, in past, challenged America to brilliant innovation, and resulted in all kinds of new products and services.

And we must redirect the innovation driving America’s weapons industry into clean tech, space tech and other more peaceful manifestations of science.

Follow LCROSS on Twitter.

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SF MusicTech Summit Hits The Spot

IMG_0097Fourth time’s a charm? Maybe. The 2009 SF MusicTech Summit really hit the spot this year. Organizers Brian and Shoshana Zisk brought together a who’s who of music industry executives, managers, musicians, promoters and lawyers, to discuss the current state of the industry and how it should move forward. Topics covered included technology – tools artists and labels can use for marketing, promotion and measurement, and monetization – new models and legal issues related to how music will be delivered and paid for in the future.

There has never been more opportunity for musicians to take control of their careers. Recording and career promoting technologies are now in the hands of the artist rather than the record label. At the same time, there is lots of competition out there among artists. Someone in the band also needs to wear the hat of a ‘creative director’ for it’s often superlative creative marketing across new platforms (i.e. MySpace, Facebook, Twitter, etc.) that helps gain attention for an artist and his/her music and can make the difference and help elevate music among its intended audiences.

There was a terrific mid-day performance by songwriter/singer Matt Morris, whose new album is produced by Justin Timberlake. My friend and triple-Grammy winning record producer / hit-maker Narada Michael Walden showed up at the post-conference reception to promote Let The Sunshine In, a benefit concert taking place on May 25th in San Francisco, featuring Sting, Earl Klugh, Bob Weir, Dave Grisman, and many others.

This year’s’ event was standing room only…and I suggested to Brian that it might be time for a larger venue. One more thing…there was nobody on the floor I met who was bummed out about the economy. People were excited and optimistic.

(PIC: S. Neil Vineberg, Narada Michael Walden, Brian Zisk, )

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TV in Transition: Dorm Life and 3D

dorm_life_poster_300dpiTelevision has changed. When I was growing up, the family watched TV together in the evening because there was often one TV in the home. Then cable emerged and everyone had a TV in their room. Now kids growing up don’t need a TV box to watch; they can access everything they want on their computer screen, and the source is often user gererated content on YouTube or broadcast content on Hulu.

The past several weeks I’ve been working with Attention Span Media, a social media production studio whose credits include the mega online hit TV series, Dorm Life.
Dorm Life hilariously chronicles the experiences of ten college students residing on “5 South,” a dorm floor on a fictional campus. It’s the most popular web TV series on Hulu with 6+ million views and often called…NBC’s “The Office” goes to college.

Attention Span Media is one example of a small, indy studio producing content that rivals the big ones and reaches mass audiences via a savvy social networking model. In a recent California Chronicle article that my firm placed, Dorm Life was called “a taste of whats to come.” I agree.

Dorm Life is a great Long Tail example of a niche audience (college and high school students) growing so large that the show could easily migrate its audience to another platform; Dorm Life could find a home on traditional broadcast or cable TV and also monetize itself through sales and branded merchandise (shirts) and DVDs.

On the other side of the spectrum — the big box TV — AMG TV has just announced the first 3-D network, and their plans to deliver 3-D content to some 200 terrestrial station affiliates. That makes sense. I’m thinking the big box HD TV in the living room will never go away. The big screen at home will be used for big events like sports and 3D while the rest of us will continue to view our niche content on hand-held devices and computers. And don’t be surprised when your local TV stations go out of business or consolidate as a result … because viewership is shifting online. And advertisers will go where the audiences are.

Witness the recent demise of several of the most successful print newspapers in the world. I wrote about the publishing industry in transition last year. TV is also in a major transition. Watch for exciting new shows from Attention Span Media. And stay tuned!

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Publishing Industry in Transition

4415_269_250_crop_56435There’s this great word – disintermediation – that you should get to know. Wikipedia says, “In economics disintermediation is the removal of intermediaries in a supply chain: cutting out the middleman.”

In publishing, the traditional printed newspaper delivered to your door is being disintermediated by online sources that deliver better information online faster – almost immediately, in fact. Over the next decade you will see an increasing number of bankruptcies among print media outlets, and the continued rise of online media and blogs. The Tribune Company / Los Angeles Times bankruptcy is just the most recent example.

And you’ll see citizen funded reporting grow. I’m an advisor to Spot.Us, a community where people choose and fund stories they want written. Then those stories are made available so anyone can publish them.

Apple’s iTunes service has became the largest online seller of music disintermediating retail music mega stores like Tower Records, Sam Goody’s and others. If we can buy music online, delivered digitally for less money, do we need the brick and mortar retail outlets and all the related waste products (plastic, plastic and more plastic) that is wrapped around physical CDs?

The Post Office and shippers are being increasingly disintermediated by email and electronic communications. DHL is halting express deliveries in the US. They lost about $10 billion in the US trying to challenge Federal Express and UPS. So they’re packing it in.

Mobile DJ’s can spin popular party music from an iPod less expensively than hiring physical performing musicians, disintermediating opportunities for musicians who make a living playing music live.

And the Amazon Kindle, a wireless reading device that lets me download and read books and similar devices that will follow, will (over time) disintermediate the brick and mortar book store business. If we can download content faster and less expensively than buying a physical books, the bottom will fall out of the traditional publishing business, impacting store owners, shippers, and building owners who rent space for stores.

What other areas are being disintermediated by technology?

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