Archive for Uncategorized

Ted Kennedy Video Tribute

Embedded video from CNN Video

Advertisements

Leave a Comment

Is that blogger review really a paid ad? The FTC wants you to know.

050727_mb_Payolacolor_tnThe Federal Trade Commission (FTC) is stepping into the practice of paid posts on the blogosphere and it’s about time. I have personally been solicited by several mommy bloggers who shall remain anonymous willing to write only for cash.  Pay-to-play schemes among mommy bloggers have been commonplace, it is akin to payola in the record industry, and it does a disservice to other bloggers.

Newsweek just wrote a story on the topic, “Trusted Mom or Sellout? How some mommy bloggers are being co-opted by corporate concerns.”

Decades ago there was a crackdown on payola in the music industry as record promoters paid off radio DJs to spin their records and popularize artists. The practice has largely been curtailed, although payments are still made under the table to DJs in major markets. Brands have been willing to shower freebees on bloggers in exchange for editorial coverage that fails to attribute the gifts and their influence. It stinks and it’s corrupting the blogosphere.

According to Consumer Reports:

“The FTC is updating its “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” which were last refreshed in 1980. What this has to do with bloggers is a new form of advertising, called word-of-mouth marketing, in which advertisers pay your favorite bloggers to “review” their products. The bloggers get paid, for example, with free product samples; gift certificates for JCPenney shopping sprees; cash payments; or the loan of a $30,000 Ford Flex for a year.

The bloggers are supposed to write whatever they want about the product—pro or con—but the payments put into question whether they would be inclined to seriously bite the hand of a “friend” lending a car or giving other valuable goodies or cash.

Last December social media blogger Chris Brogan shared on his blog that he was taking cash from Panasonic to visit the Consumer Electronics Show (CES) as their guest. Chris, who I like, rationalized that it was OK to take that cash for travel, hotels and meals, because he liked the idea of attending CES “for free,” he was going to hang with other professional colleagues who were doing the same thing, and he was honest and open about it. Therefore, it was ethical. Of course and no surprise, Chris later blogged about Panasonic which felt like a quid pro quo to me. That’s the problem. If I am going to trust Chris Brogan as an unbiased source but he is taking cash from companies he blogs about, his credibility and reputation go in the trash can.

Years ago I took a reporter from Newsday for lunch to talk about my company. That reporter refused to allow me to pay even for a sandwich and a soda. Why? Reporters at Newsday are disallowed from taking  free anything from companies and their PR reps. Bravo!!!

The FTC is right to investigate and they should extend this investigation far and wide.

Leave a Comment

SF MusicTech Summit Hits The Spot

IMG_0097Fourth time’s a charm? Maybe. The 2009 SF MusicTech Summit really hit the spot this year. Organizers Brian and Shoshana Zisk brought together a who’s who of music industry executives, managers, musicians, promoters and lawyers, to discuss the current state of the industry and how it should move forward. Topics covered included technology – tools artists and labels can use for marketing, promotion and measurement, and monetization – new models and legal issues related to how music will be delivered and paid for in the future.

There has never been more opportunity for musicians to take control of their careers. Recording and career promoting technologies are now in the hands of the artist rather than the record label. At the same time, there is lots of competition out there among artists. Someone in the band also needs to wear the hat of a ‘creative director’ for it’s often superlative creative marketing across new platforms (i.e. MySpace, Facebook, Twitter, etc.) that helps gain attention for an artist and his/her music and can make the difference and help elevate music among its intended audiences.

There was a terrific mid-day performance by songwriter/singer Matt Morris, whose new album is produced by Justin Timberlake. My friend and triple-Grammy winning record producer / hit-maker Narada Michael Walden showed up at the post-conference reception to promote Let The Sunshine In, a benefit concert taking place on May 25th in San Francisco, featuring Sting, Earl Klugh, Bob Weir, Dave Grisman, and many others.

This year’s’ event was standing room only…and I suggested to Brian that it might be time for a larger venue. One more thing…there was nobody on the floor I met who was bummed out about the economy. People were excited and optimistic.

(PIC: S. Neil Vineberg, Narada Michael Walden, Brian Zisk, )

Leave a Comment