Posts Tagged blogger

FTC Guidelines on Endorsements and Testimonials

If you’re a blogger getting paid to post, you’re now going to have to disclose it. The social Web is under Federal Trade Commission (FTC) scrutiny. I have worked with several mommy bloggers with very high integrity. A few, however, were running pay for post operations — printing product reviews in exchange for cash — without revealing payments. That is influence gone awry. Now the FTC has put bloggers on notice with a requirement to disclose payments or promotional consideration related to such reviews.

The Federal Trade Commission recently approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.

The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

Read more

Advertisements

Leave a Comment

Bloggers Burning Out? Balance is Key

21062633I often preach to my staff and consultants the importance of quickly moving from idea to implementation. And I do see a spark of divine illumination in those who can see and feel ideas and immediately move them into manifestation. When that process is spiritually based, it’s often stress-free. When it is forced, it can be highly stressful.

That said, there is a core spiritual awareness that is fundamental to one’s peace of mind while working in a high stress world. In my case, I developed a deep inner connection to and I was blessed to spend some three decades meditating with and learning from Guru Sri Chinmoy. Among many illumining things, I discovered how and why Spirit can energize and replenish my physical, mental, intuitive and creativity being, and balance the 24/7 nature of my work these days.

Even, so, it’s a daily challenge balancing the insane pace of my own business and creative life with time for meditation and strengthening my own inner faith, spirit and awareness. There is a choice at every moment to sustain or burn out.

So I was not surprised to read Matt Richtel’s story in today’s NY Times about a burnout occurring among bloggers. The 24/7 nature of the always-on Internet and blogosphere combined with competition among leading technology sites for the ‘exclusive story,’ in particular, has affected the well-being of some leading writers like Om Malik and Michael Arrington, who report high stress, unhealthy lifestyles and heart attacks.

The issue here is one of balance: how do we balance the need to deliver to loyal readers and monetize our lives, with the need for peace of mind, health and wellness?

Spirit Fulfillment – from whatever your Source – is key. Maybe that’s the love of your family. Maybe it is a particular religious faith. Maybe it is atheism as a belief system. Perhaps it is studying meditation with a spiritual Guru. Maybe it’s Bikram Yoga. Or a nature hike. Or sky diving or surfing. However you get there, it’s important to try.

Exercise is instant wealth. Work out, walk, run, swim, cycle, and regularly. Exercise will energise and awaken you in every way.

Diet is key. Cut out the sugars, caffeine, processed foods, wheat, and meats and replace them with green foods. Drink wheat grass juice once a day. Go meatless and organic.

Discipline. Stay on whatever program you come up with and integrate it into your life, one day at a time.

Ultimately, by balancing through spirit, exercise, diet and discipline, your work-life will be enhanced, your stress will be balanced by all kinds of good stuff, and you’ll live long enough to enjoy the fruits of your labor.

For more ideas on health and wellness, visit Dr. Mark Laursen’s website.

Leave a Comment