Posts Tagged CK

PODCAST: Launching Your Startup

This past Sunday at Sun’s Startup Camp before an audience of about 600 attendees, I had a chance to explore the challenges facing startup companies with a brilliant panel: Matt Dickman, Fleishman-Hillard (Matt’s blog); Christina Kerley, ckEpiphany, Inc. (CK’s blog); Jyri Engström, Google (Jyri’s blog); and Adam Metz, theMix (Adam’s blog).

Now you can view and download the sessions as we explore prelaunch and launch strategies and questions on Branding, Messaging & Positioning, Social Media, and Public Relations. You’ll hear real-time experience and sage advice from these experts in digital and social media, advertising, PR and technology. Rejoice: there’s something here for anyone managing or promoting a company, product or service.

Read Mashable’s report on the panel, CK’s post and Matt Dickman’s post.

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Blogger Social Rocked

collage_march_5_lowWhat happens when 80 bloggers — all experts digital media, marketing and public relations realms — gather from across the country and far away places like Belgium, Oman, and Australia? You get Blogger Social, and I enjoyed every minute of last night’s gathering. The room was full of brilliant and talented people I will collaborate with and know more deeply.

What is cool about this is all the people came together because they blog, through reading and commenting on each other’s marketing blogs, and a close community has formed. Most of the people in the room, and myself, also collaborated in the book, The Age of Conversation, essays by 103 bloggers on marketing and communications in a digital world. I blogged about that book last year.

So last night, the online community came together offline, and it was a beautiful thing. Eyeballs on computer screens became heart to heart connections that will last a lifetime. Thanks to all the wonderful people I met last night, and especially, to key organizers CK and Drew McClellan and the host of 20 volunteers who made the evening possible. That special gift from the City of New York was particularly cute!

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